Tony Randall explains the 1% (part 2)

Reality Sinks In...

Executive Severance Jacket Copy

"A He Dunit. Sometimes a little verbose, but OMG this is the best twitstery I ever read. It's got everything: narrative drive, mystery, comedy, thrills, tension, laughs. Blechman is on to something, a genre as important to literature as the invention of haiku in rhyme. ..."
- Marvin Kitman, author of The Man Who Would Not Shut Up - The Rise of Bill O’Reilly

"A delightful 'twitstery' - a mystery written in real time Tweets - that is compelling, entertaining, and shows off what can be done in the 140-character form with style and mastery. Blechman's delight in the language shows in every tweet - that is to say, every thread of the story. His plot is tight, tingling, and diverting. Poe would have been proud of the new form Blechman has given to the mystery story."
- Paul Levinson, author of New New Media and The Plot to Save Socrates

"Embracing the challenges found in publishing via the medium Twitter, Bob Blechman’s super silly story Executive Severance is stuffed with punny dialogue, clever character conditions, and a total lack of adherence to the old “rules” of storytelling. It’s a meaty tale told in deliciously rare, bite-sized chunks that I’d recommend for consumption to anyone hungering for fiction that satisfies. Well-done, Bob!"
- Michelle Anderson, author of The Miracle in July - a digital love story.

"Executive Severance, a laugh out loud comic mystery novel, epitomizes our current cultural moment in that it is born from the juxtaposition of authorial invention and technological communication innovation. Merging creative text with new electronic context, Robert K. Blechman's novel, which originally appeared as Twitter entries, can be read on a cell phone. His tweets which merge to form an entertaining novel can't be beat. Hold the phone; exalt in the mystery--engage with Blechman's story which signals the inception of a new literary art form."
-Marleen S. Barr, author of Envisioning the Future: Science Fiction and the Next Millennium


"Executive Severance" has been compared to Shakespeare, Proust and Joyce in that it is a tragedy they'd rather not remember that has driven them to drink. One review called it riveting in the sense of nine inch nails being driven into your skull.

Summary: Limited to 140 characters to confess his sins and meet his Maker, "tweeting" may not have been the best use of Willum Granger's final moments.

Media at the Center - A McLuhan Centenary Symposium

Media at the Center
A McLuhan Centenary Symposium
Fordham University Lincoln Center Campus
McNally Auditorium
Law School Building
140 W. 62nd Street, Between Columbus and Amsterdam Avenues
New York, New York
September 17, 2011
Free and Open to the Public


9:00-10:30 AM McLuhan at Fordham: A Roundtable Discussion

Moderator: Lance Strate, Fordham University

Panelists: John Carey, Fordham University
Jacqueline Egan, QD Healthcare Group
Pete Fornatale, WFUV
Anthony Perrotto, Independent Video Producer
Paul Ryan, New School for Social Research

10:30-11:00 AM Break

11:00-12:00 AM McLuhan and Theology

Moderator: John M. Phelan, Fordham University

Presentation: "Marshall McLuhan's Theological Anthropology"
Joseph Kim, Lancaster Bible College

Discussants: Babette Babich, Fordham University
Eric McLuhan, University of Toronto
Paul Ryan, New School for Social Research

12:00-1:30 PM Break

1:30-3:00 PM McLuhan and New Media

Moderator: Janet Sternberg, Fordham University

Presentations: "Digital McLuhan"
Paul Levinson, Fordham University

"Understanding New Media"
Robert K. Logan, Ontario College of Art and Design

"Confessions of a Would-Be Twitter
Novelist"
Robert Blechman, St. George's University

3:00-3:30 PM Break

3:30 PM-4:30 PM Keynote Address

Moderator: Andrew McLuhan

"Media and Formal Cause"
Eric McLuhan, University of Toronto

4:30 PM-5:00 PM Reception and Book Signing
for Media and Formal Cause
by Marshall and Eric McLuhan

5:00-7:00 PM Break

7:00 PM Media at the Center

Moderator: Lance Strate, Fordham University

Screening: The Gutenberg Galaxy
1961 television program
produced in Detroit by Gary Gumpert

Panelists: Daniel Czitrom, Mount Holyoke College
Paul Grosswiler, University of Maine
Gary Gumpert, Urban Communication Foundation
Joshua Meyrowitz, University of New Hampshire
Dominique Scheffel-Dunand, University of Toronto

Secondary Literacy

I use the term "Secondary Literacy" to describe the cultural transformation being wrought by our interaction with the Internet. With a nod to Walter J. Ong, I am suggesting that the literacy demands of the Internet have required denizens of our Secondary Orality culture to revisit some of the tropes of primary literacy. This new type of literacy is shaped by influences of the electronic media just as Secondary Orality was not quite the same as Primary Orality.

If generations prior to my parents learned to read before they learned to attend to electronic media, and if my generation and generations going forward first learned to attend to electronic media before we learned to read, what of the generation that learns via web-connected computers before formal training in literacy?

I don't know exactly what the implications of the new literacy will be, but I think if we can look to changes in belief structures, balance of human senses, even neural brain mapping in the switch from Primary Literacy to Secondary Orality, we can begin to search for similar transformations as our culture moves to Secondary Literacy.

Marshall McLuhan What Are You Doin'?

To my mind, Marshall McLuhan was doing what many of us in Neil Postman's early NYU Media Ecology program were doing: Trying to create a new language and a new structure for describing the true impact of technology on human society and human psychology. One term that comes to mind is "paradigm switch." Through puns, probes and metaphors McLuhan attempted to define how electronic media put us into a post-print paradigm. One problem: when you're in one paradigm, its hard to see it. Terms like "reductionist," "technological determinist" etc are the ways other people try to describe in their own paradigmatic terms what McLuhan was attempting. They were misinformed.

One reason I always bring up Claude Levi-Strauss (ad nauseam to some  peoples minds) is that he also straddled paradigms. In an cultural and  intellectual environment where it was easy to describe native peoples as "primitive" Levi-Strauss suggested that they were capable of a sophistication of  thought and a nuance of expression through their "mythology" equal to or perhaps  greater than our own. That doesn't mean "right," just complex. In his analysis of myths Levi-Strauss stumbled upon a great realization. It was the not content of the myths which contained their true meaning. It was the structure of the total mythic canon which contained the "message." McLuhan knew of Levi-Strauss and admitted his debt to him. (see James M. Curtis "Marshall McLuhan and French Structuralism" Boundary 2 1/1:134-46, 1970 and McLuhan's own note in Technology and Culture, Vol. 16, No. 1 (Jan., 1975), 74-78.)

"I don't know who discovered water, but it wasn't a fish" McLuhan was fond of saying. He could have added that whoever did discover water was probably labeled an H2O determinist or an "airhead" by the other water dwellers.

Executive Severance - Introduction

Confessions of a Would-be Twitter Novelist


“What could be more practical for a man caught between the Scylla of a literary culture and the Charybdis of post-literate technology to make himself a raft of ad copy?” (169 characters) -Marshall McLuhan, The Gutenberg Galaxy

According to Wikipedia, the Twitter network began is 2006 and as of this writing in 2010 is approaching 200 million users worldwide. (133 characters) By 2009 I realized Twitter was a happening thing and if I didn’t jump on the bandwagon I’d be left behind with my ocarina and tambourine. (137 characters) But how to proceed? I had dabbled in Facebook and MySpace, but this Twitter thing was different. (136 characters) Limited to 140 characters (or less), with no photos, videos or extended links, Twitter conveyed the brief, the inconsequential, the trivial. (140 characters) In other words, the Twitter medium was a perfect vehicle for my literary aspirations. (85 characters)

I conceived a literary experiment: Was it possible to maintain a narrative structure and attract a reading public 140 characters at a time? (139 characters) After 15 months and the more than 800 tweets that make up this Twitter novel, I can say confidently that the answer is “no.” (125 characters)

I adopted the detective genre as the driver for my story because the murder mystery is such a standard part of our popular culture. (131 characters) Would my hero solve the crime? Would he undergo physical and mental trials? Would he get the girl? Would he spawn a publishing franchise? (137 characters) I soon realized that Twitter forced me to adopt the serial techniques of newspaper comic page story telling. (108 characters) To succeed I needed to learn and adopt the narrative strategies of Al Capp or Milton Caniff as well as Raymond Chandler or Mickey Spillane. (139 characters) How did comic strip authors hold their readers’ attention each day and tell a joke while moving the story forward? (114 characters) How did mystery writers plant clues to direct or misdirect their readers while inexorably leading to the revelatory climax? (123 characters)

I created a new Twitter account “RKBs_Twitstery” as a container for my novel and coined a new term for the Twitter mystery genre. (129 characters) Starting on May 6, 2009 I posted a new Executive Severance tweet twice a day every day for 15 months, never missing a deadline. (127 characters) The 140 character limit required intensive wordsmithing, creative editing, the omission of punctuation in some cases and a lot of counting. (139 characters). I cultivated brevity, concision and obsessive-compulsion. Fortunately, once I completed my writing I was able to leave these habits behind. (139 characters) The cumulative result of my Twitter efforts is collected in the volume you hold in your hands. (94 characters).

Camille Paglia Bashes Claude Levi-Strauss

In her Salon column this week Camille Paglia spared a few column inches to consider and then completely trash the entire career of Claude Levi-Strauss:

"Continuing on the theme of overrated male writers, I was appalled at the sentimental rubbish filling the air about Claude Lévi-Strauss after his death was announced last week. The New York Times, for example, first posted an alert calling him "the father of modern anthropology" (a claim demonstrating breathtaking obliviousness to the roots of anthropology in the late 19th and early 20th centuries) and then published a lengthy, laudatory obituary that was a string of misleading, inaccurate or incomplete statements. It is ludicrous to claim that Lévi-Strauss single-handedly transformed our ideas about the "primitive" or that before him there had been no concern with universals or abstract ideas in anthropology.

Beyond that, Lévi-Strauss' binary formulations (like "the raw and the cooked") were a simplistic cookie-cutter device borrowed from the dated linguistics of Ferdinand de Saussure, the granddaddy of now mercifully moribund post-structuralism, which destroyed American humanities departments in the 1980s. Lévi-Strauss' work was as much a fanciful, showy mishmash as that of Joseph Campbell, who at least had the erudite and intuitive Carl Jung behind him. When as a Yale graduate student I ransacked that great temple, Sterling Library, in search of paradigms for reintegrating literary criticism with history, I found literally nothing in Lévi-Strauss that I felt had scholarly solidity.

In contrast, the 12 volumes of Sir James George Frazer's "The Golden Bough" (1890-1915), interweaving European antiquity with tribal societies, was a model of intriguing specificity wed to speculative imagination. Though many details in Frazer have been contradicted or superseded, the work of his Cambridge school of classical anthropology (another of whose ornaments was the great Jane Harrison) will remain inspirational for enterprising students seeking escape from today's sterile academic climate."

Now you know I couldn't let that go unanswered! I posted the following comment:

Bashing Levi-Strauss? Really?

As someone who made your academic bones explicating ad nauseum the opposition between Apollonian and Dionysian, I am surprised that you so blithely dismiss Claude Levi-Strauss. To reduce his massive career to a few-sentence caricature implies that you haven't read him carefully or completely.

Even if its granted that his structural armature was a bit overwrought; even if you discount his visionary explication of Amerindian mythology; even if you deduct from his oeuvre all writings from the 1960’s onwards, at least you can grant him some props for the sense and sensibility of his Tristes Tropiques and let him rest in peace. Just sayin’.

Executive Severance is a Textnovel.Com Editor's Pick!

I recently submitted my in-progress Twitter novel Executive Severance to a site called Textnovel.com which helps fledgling authors like myself get noticed. I'm happy to announce that my story has become an "Editor's Pick"!

Please go to Textnovel.com and vote for my story.

Claude Lévi-Strauss and Media Ecology

I recommend two excellent obituaries about Claude Lévi-Strauss, the father of Structural Anthrology, who died this past weekend. The New York Times does a good job summarizing his life and times.

The Guardian does a better job explaining the roots of Levi-Strauss' Structural Anthropology and I believe, underscoring its importance to Media Ecology. In particular, Maurice Bloch of The Guardian writes:

The basis of the structural anthropology of Lévi-Strauss is the idea that the human brain systematically processes organised, that is to say structured, units of information that combine and recombine to create models that sometimes explain the world we live in, sometimes suggest imaginary alternatives, and sometimes give tools with which to operate in it. The task of the anthropologist, for Lévi-Strauss, is not to account for why a culture takes a particular form, but to understand and illustrate the principles of organisation that underlie the onward process of transformation that occurs as carriers of the culture solve problems that are either practical or purely intellectual.

It seems to me that there is an unspoken assumption in Media Ecology that there are no differences in the intellectual capabilities of peoples of different ages or technological achievement. By this I don't mean differences in sensory balances, which may be determined by the particular technologies or media of communication available, but rather differences in the basic structure and capacity of the human mind.

When we use the terms, "oral" or "literate" or "post literate" in lieu of "primitive" or "modern", we are not referring to intellectual complexity or intelligence, but rather the modes of thought, the uses of systems of symbols and the religious, social and psychology outlooks encouraged or discouraged by a media environment. In refusing to see the people of cultures without writing (as he called them) as "primitive" or somehow inferior to Western white races, Lévi-Strauss provided the philosophical foundation for McLuhan, Postman and Ong. In a letter to the journal Technology and Culture in 1975, McLuhan acknowledged his debt to Lévi-Strauss' structural methodology for his own Laws of the Media.

If it is possible to distinguish a "primitive" mind from our own then how could we apply Marshall McLuhan's Laws of the Media universally across all cultures and time periods? We can talk about the sensory impact of different types of communication media in different eras only if we accept that the basic mental equipment and the capacity for intellectual activity we are born with has been the same throughout all human history and everywhere in the world. In his exhaustive analysis of Amerindian mythology, Levi-Strauss put the study of human culture on a scientific basis and his work belongs in our Media Ecology foundational canon along with Lewis Mumford, John Dewey and Edmund Carpenter.

Lévi-Strauss wrote:

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact.

Isn't this what we Media Ecologists claim in our own studies of how symbol systems and technologies affect human beliefs and activities? Lévi-Strauss discovered and demonstrated connections between seemingly disparate mythic stories, and offered explanations for seemingly random elements of those stories. His methodology can be used as model for ways to interpret the products of our contemporary culture, which, while seeming to be unrelated, actually constitute our system (or systems) of symbolic meanings.

Rest in peace Professor Lévi-Strauss, and thank you for your life and your work.

New New Media by Paul Levinson

Allyn & Bacon, 2009. 240 Pages


As an experienced media ecologist and communication scholar, Paul Levinson brings to his new work, New New Media, a keen insight into the effects of computer-based communication forms. Levinson documents his encounters with various contemporary forms including blogging, wikis, podcasts and social sites like Facebook and MySpace. Along with a multitude of examples from actual web experience, Levinson compares and contrasts the “new new” media with traditional media and suggests how widespread adoption of these new forms will affect existing social institutions and attitudes.

Levinson sets the phenomenon of blogging in both an historical and a media ecological context. To properly understand what is happening on the web today, it is necessary to understand the way differing media have influenced information transmittal over human history. Thus the nature of blogging is comprehensible if we understand the pluses and minuses of oral, print and mass media communication and the impact the various stages of communication development have had on social mores and cultural and political movements.

Levinson distinguishes the “new new” media from previous forms (including the “old” new media) by the relative ease of entry for non-professional content producers and the absence of gatekeepers. Anyone with a keyboard, a monitor and a web connection can become a movie mogul, a music megastar, a political pundit, an investigative journalist or a widely-read novelist. If Levinson is right, the various internet based media are dramatically altering our notions of professionalism, consumerism, artistry and performance.

Expertly conversant on the mechanics of blogging, Levinson presents not just a scholarly survey, but also a how-to for aspiring bloggers. He discusses individual and group blogging, the influence (or lack thereof) of blogging gatekeepers, and the monetization of blogging content. In comparing blogs to books, Levinson provides an easy reference point to which both Millennials and Baby-boomers can relate.

Blogging’s influence on our social institutions is still in the state of becoming. For example, as the traditional print and mass media news outlets decline, the potential of blog-based investigative journalists to fill in the void remains to be seen. Levinson’s discussion of bloggers’ 1st Amendment rights is on target, and I’m sure would inspire some interesting online discussions.

This very immediacy may be the only shortcoming of Levinson’s book. The relevance of many of Levinson’s examples, while appropriate for this current edition, may quickly pass out of the public sphere, and therefore out of contextual significance. While we may still be talking about the “Obama Girl” during the next election cycle, other references may not be familiar to readers in 2012. This is both a strength and weakness of Levinson’s use of hyper-current examples. The references illustrate his points well, but their possible fleeting nature may be a hindrance in the long term. Things change so fast that each new edition of the book may require significant re-writing, or perhaps a migration from the printed page to a hyper-text online wiki edition. This may be unavoidable given the nature of the topic.

Today’s twenty-somethings and younger, members of the so-called “Millennial Generation,” inhabit the world depicted by The New New Media. They live in a world where texting, tweeting, blogging, Facebook and MySpace and a myriad of other social media are taken for granted and become the tools used for their interactions with their peers and the outside world. As a member of the “Baby Boomer,” generation, I found myself continually checking out Levinson's references to these various social media on my computer. Levinson is deeply involved in many actual aspects of the “new new” media and documents this in his book. So I have viewed his blog pages, his tweets, listened to some of his podcasts, etc. Though this may seem to non-millenials as an introduction to a disorienting brave new world, Levinson’s down-to-earth discussion of the “new new” media is an effective introduction to the impact of cyberspace structures and institutions on our current media environment.

Today's Rainbow Report

Yesterday's thunderstorms brought a bit o' luck to members of the Forest Hills Tennis Club. As documented in these unretouched (honestly!) photos taken from my apartment window, it is clear that the pot o' gold was to be found at the club!

Happy Birthday Marshall McLuhan! (7/21/09)

A Literary Experiment: Twitstery on Twitter

Since May 6th I have been running a literary experiment on Twitter. I've published, 140 characters at a time, a comic murder mystery. The purpose of the experiment is to see if persistent creation of content leads to an increase in "followers" -- and to have fun while doing it.

For those of you who have just joined us, I am re-publishing here the entire Twitstery story to date. Remember that each of these entries was limited to 140 characters or less (including the #Twitstery hatchtag), that they appeared on average twice daily (so there is a time factor involved) and that I'm no Mickey Spillane. Feel free to continue following me by searching for "rblechman" on Twitter.

My hunch is that this sort of narrative owes more to the funny pages of classical print newspapers than to the long form fiction narratives of Charles Dickens. As such, my guide has been more Al Capp and less Raymond Chandler. And yes, there's a little bit of Inspector Clouseau and of "Police Squad" thrown in there.

Comments, questions, guesses as to who the murderer is are welcome.