A Model Media Ecologist

Musings on technology and culture by a disciple of Marshall McLuhan, Neil Postman and Claude Lévi-Strauss

Showing posts with label commercials. Show all posts
Showing posts with label commercials. Show all posts
Friday, April 13, 2007

The 'Savage Mind' on Madison Avenue

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My 1980 article, The 'Savage Mind' on Madison Avenue: A Structural Study of Television Advertising, is based on a series of live pr...
Monday, December 25, 2006

Television Advertising Teaches Us How to Think (in an Era of Secondary Orality)

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Every television commercial is a lesson in the ways of thought under secondary orality and, as advertising icons spread out to other venues,...
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