A Model Media Ecologist

To my mind, Marshall McLuhan was doing what many of us in Neil Postman's early NYU Media Ecology program were doing: Trying to create a ...

In her Salon column this week Camille Paglia spared a few column inches to consider and then completely trash the entire career of Claude Le...

I recommend two excellent obituaries about Claude Lévi-Strauss, the father of Structural Anthrology, who died this past weekend. The New Yo...

Yes, Claude Lévi-Strauss is still alive and will celebrate his 100th birthday in a few weeks. Beyond his well-known scholarly accomplishment...

In case you've been sleeping for the last 42 years, this Sunday the sports/media event known as the Super Bowl takes place. This penult...

Some reactions to my recent post concerning the similarities between myth and advertising, with my response below: Duane writes: I was with ...

The problem that continually arises when trying to properly interpret a culture's mythology is the definition of the word "myth....

My 1980 article, The 'Savage Mind' on Madison Avenue: A Structural Study of Television Advertising, is based on a series of live pr...

I came across this very interesting reference to Claude Lévi-Strauss in a letter Marshall McLuhan sent to the Journal of Technology and Cult...

Anonymous asks: OK, if Fox News "constitutes a violation of the traditional definition of news and requires adjustments in how we consu...

Question from Peg: What would be a Lévi-Straussian analysis of commentary on Fox News? I have suggested that the similarity between televisi...

Why has product placement become an attractive alternative to the standard commercial messages which interrupted televised narrations but di...

I chose my dissertation title, Myth as Advertising , quite carefully after considering many alternatives, including Advertising as Myth . I ...